Underwriting the hard 80% of the device market

The value everyone else refuses.

the80 takes the damaged and faulty device tail off your books at a guaranteed value. Cracked, Bad LCD, No Power — the grades the market walks away from are the only thing we do.

D Cracked — powers on E Bad LCD F No Power
The thesis

The market got very good at the easy 20%.
We're built for the other 80%.

The recommerce industry optimised for the pristine minority: clean, unlocked, grade-A devices that resell themselves. Everything else got squeezed — one crack and the price collapses, one fault and the offer disappears. Suppliers learned not to bother. Trust eroded, supply dried up, and the race to the bottom accelerated.

the80 prices the hard tail honestly. A damaged device isn't worthless — it's just unpriced. By underwriting grades D, E and F at guaranteed values, we give the programmes above us a floor they can build on, and we put devices back into circulation instead of drawers and landfill.

The value cliff

A damaged device isn't worthless. It's just unpriced.

Public trade-in quotes for the same iPhone 16 128GB show the problem: a single crack wipes out two-thirds of the value, and anything worse is refused outright. Apple Trade In simply recycles ineligible devices for free — "no matter the model or condition." The market collapses all damage into one tier, then walks away from the rest.

We price every step of that ladder — including the ones they refuse.

Source: musicMagpie public quotes, iPhone 16 128GB; Apple Trade In published policy.

£380
Excellent
£342
Good
£114 −67%
Poor
(one crack)
Won't buy
Shattered / dead
How it works

We underwrite the device — we don't gamble on it.

A guaranteed value means exactly that: the price we agree up front is the price we pay. You get certainty — and we never come back to claw it back.

1

We agree the value up front

Send us your list — any format, any mix. We return a guaranteed value per line against our published grade ladder before a single device moves. No hidden re-grades, no post-hoc haircuts.

2

Devices flow through

Ship in bulk on your schedule. Devices are verified against the agreed grades on arrival — transparently, against written criteria you can audit. Discrepancies are documented with evidence, line by line.

3

We grade, settle & re-circulate

Settlement follows verification, fast. Every device is data-sanitised and moves on to its next life — repair, refurbishment or responsible recovery — so value and materials stay in circulation.

The grade ladder

One grade ladder. The bottom half is our whole business.

Most buyers fight over the top of this ladder. We built the80 for the bottom of it — priced honestly, grade by grade, model by model.

APristineAs-new condition, fully working, no marks.The market's favourite
BGoodLight wear, fully working.Widely traded
CUsedClear cosmetic wear, fully working.Widely traded
DPowers On — Good LCDCracked glass or cosmetic/functional faults, display intact and working.Our specialism
EPowers On — Bad LCDDisplay failure: lines, spots, bleed, discolouration, no image.Our specialism
FNo PowerDead devices — no boot, no charge.Our specialism
Who it's for

We sit underneath the programmes that already exist.

the80 isn't another marketplace competing for your grade-A stock. We're the layer beneath — the guaranteed floor for the devices your programme can't place.

Trade-in & buyback operators

Stop refusing devices at the counter. Quote the whole ladder with a guaranteed exit for the tail — higher acceptance, no residual risk.

Marketplaces & retailers

Returns, ungraded lots and damaged stock cleared in bulk at values agreed before shipment — instead of ageing in a warehouse.

Leasing & Device-as-a-Service

End-of-term fleets never come back pristine. A guaranteed residual for the damaged share makes the whole book easier to underwrite.

Repair & insurance

Beyond-economic-repair units and claim salvage priced per device, per grade — recover value from write-offs instead of paying to dispose of them.

The platform

One guarantee, however you want to use it.

Bulk & outright purchasing — available today

Send a list, get a guaranteed value per line, ship, get paid. No integration required — it works from a spreadsheet on day one. Most partners start here.

Real-time guaranteed-value price feed — in active development

The same guarantee, delivered as data: live floor prices for grades D, E and F, straight into your trade-in journey, returns flow or residual model.

Guaranteed values, straight into your systems.

The price feed is being built API-first. Query a device by model and grade, get back a value we stand behind — the same guarantee, machine-readable. Webhook updates when the market moves, so your quotes are never stale.

Integrating early? We're onboarding design partners now — your workflows shape the endpoints.

GET /v1/quote?model=iphone-15&grade=E

{
  "model": "iPhone 15 128GB",
  "grade": "E — Powers On, Bad LCD",
  "guaranteed_value": "£—.—",
  "valid_until": "2026-07-03T09:00Z",
  "backing": "the80_guarantee"
}
Trust & responsibility

Handling someone's device and data is a licence to operate.

Pricing damage correctly is the whole job — and it only works if every step behind the price is defensible.

Data sanitisation on every device

Every device that powers on is wiped to documented procedure before it moves anywhere; devices that can't be wiped are physically destroyed under audit. Data handling is logged per IMEI, end to end.

Transparent, defensible grading

Our grade ladder is written down, shared up front, and applied from the device's actual condition — never from a generic label. Disputed lines come back with photographic evidence.

Measurable circularity

Every device we buy is one that doesn't go to shredding or a drawer. We track where devices end up — reuse, repair, parts recovery — and report it, so your programme's circularity claims have numbers behind them.

The team

Built by people who've traded the hard end of this market.

DR
Dean RayCo-founder
LR
Liz RayCo-founder
AY
Ashley YoungCo-founder
JS
James SharrattCo-founder
SM
Shane MatthewsCo-founder
Start here

Let us take the devices nobody else will price off your books.

Send us a stock list — any format — and we'll come back with a guaranteed value per line. No commitment until you see the numbers.

Prefer email? info@the80.co.uk